SEO & GEO
BrightPath — SEO & Generative Engine Optimization
Rebuilt technical SEO and optimized content for AI answer engines, tripling organic demo signups.
BrightPath ranked well for its brand name and nothing else. Meanwhile, prospective students were increasingly asking AI assistants for course recommendations — and BrightPath was invisible in those answers too.
1. The Challenge
Years of thin, keyword-stuffed content had left BrightPath with a large but low-quality footprint, and none of it was structured in a way that generative search engines could cite with confidence.
2. The Approach
We audited and consolidated the content library, rebuilt cornerstone pages around real student questions, fixed the technical debt holding back crawl and indexing, and restructured key pages with clear, citable answers for both traditional and generative search.
3. The Result
Organic demo signups tripled in five months, non-brand organic traffic grew 4x, and BrightPath now regularly appears as a cited source in AI-generated course comparisons.