E-commerce
UrbanCart — Headless E-commerce Build
A headless storefront with AI-personalized merchandising that cut cart abandonment by a third.
UrbanCart was outgrowing its templated storefront right as it expanded into three new markets, and every new feature request meant weeks of vendor back-and-forth.
1. The Challenge
A rigid, template-locked platform meant UrbanCart couldn't run the merchandising or promotions their growth plan needed, and page speed suffered as the catalog scaled past 10,000 SKUs.
2. The Approach
We moved UrbanCart to a headless commerce architecture, giving the team full control over the frontend, and layered in an AI merchandising engine that reorders product grids per shopper based on browsing behavior.
3. The Result
Cart abandonment dropped by a third, average order value rose 18%, and the team now ships storefront changes in days instead of waiting on vendor release cycles.